Strength Crowned! AMASS E-COMMERCE Wins Wayfair Southeast Asia Annual Partnership, Building a Fast Lane for Home Furnishings Going Global!

As a long-term partner of Wayfair, the international home furnishings e-commerce giant, AMASS E-COMMERCE has been awarded the "2024 Wayfair Southeast Asia Excellent Partner" title for its deep collaboration with Wayfair in the Southeast Asian region! This not only recognizes AMASS E-COMMERCE's outstanding performance in the cross-border e-commerce field but also marks a further deepening of the partnership between the two sides in the global market.

As a Gold Partner of Wayfair in the Asia-Pacific region, AMASS E-COMMERCE has deeply rooted itself in the Chinese and Vietnamese markets, helping Southeast Asian local enterprises efficiently reach high-potential European and American markets through deep online-offline coordination. Against the backdrop of Wayfair's global strategy upgrade and the recovery of home furnishings consumption in Europe and the United States, AMASS E-COMMERCE provides one-stop global expansion solutions for Chinese and Vietnamese sellers through its full-chain services of "first-mile logistics + overseas warehouses + last-mile delivery."

01 | Wayfair's Opportunity Expansion: Strong Entry into the UK, Canada Markets & B2B Business

As one of the world's leading home furnishings e-commerce platforms, Wayfair has established a strong influence in markets such as the United States, Canada, and the United Kingdom. Especially in the UK market, Wayfair's rapid rise demonstrates its determination for global expansion.

• UK Market:
  In the UK, Wayfair has gradually gained a share of the home furnishings e-commerce market with its flexible market response strategies and rich product categories. As UK consumers increasingly prefer online shopping, Wayfair has seized this trend and quickly attracted a large number of consumers with its strong supply chain and product library. In terms of categories, kitchen furniture, upholstered sofas, and seasonal home decor items are in strong demand, requiring localized design to avoid "inadaptation."
• Canada Market:
  In Canada, Wayfair's business expansion speed is similar to that in the US market. The highly compatible market cultures and consumption habits between the two countries make Canada an important part of Wayfair's further expansion in the North American market. In terms of categories, they are largely consistent with US consumption trends, with strong demand for bedroom furniture (storage beds, chests of drawers) and outdoor leisure sets. Differentiated product selection (such as modern-style dining chairs) is more likely to stand out.
• B2B Business:
  In addition to its B2C business, Wayfair's B2B market is growing rapidly, particularly in providing customized products and bulk purchasing services for corporate customers such as hotels, office spaces, and commercial retailers. With the reconstruction and expansion of the global hotel industry and office environments, Wayfair's role as a commercial furniture supplier has become increasingly important. Through its deep presence in the European and American markets, AMASS E-COMMERCE has provided Vietnamese and Chinese sellers with opportunities to access Wayfair's B2B platform, further driving the expansion of the enterprise-level market.

02 | AMASS E-COMMERCE x Wayfair: Tapping into Vietnam's Home Furnishings Export Market

The uncertainty of China-US trade tariffs has forced Chinese sellers to seek diversified layouts. As the preferred "nearshore outsourcing" destination, Vietnam not only avoids tariff risks but also directly connects with high-net-worth consumers in Europe and the United States through platforms like Wayfair.
AMASS E-COMMERCE has provided Vietnamese sellers with a stable export channel through its deep collaboration with Wayfair. Its logistics solutions include first-mile ocean and air freight from Vietnam to Europe and the United States, as well as door-to-door transportation services, ensuring that sellers' products can enter European and American markets in a timely and smooth manner.
Vietnam's cross-border e-commerce exports are mainly concentrated in markets such as the United States, Canada, and the United Kingdom. With more and more Vietnamese sellers entering the international market, the demand for related logistics and supply chains is also increasing. AMASS E-COMMERCE, with its deep roots in Vietnam and in-depth understanding of the cross-border e-commerce market, has become an important partner for Vietnamese sellers to expand into global markets.

03 | AMASS E-COMMERCE: A Powerful Partner for Wayfair Platform Sellers

The strategic cooperation between AMASS E-COMMERCE and Wayfair has not only promoted the rapid development of Southeast Asian cross-border e-commerce but also provided more efficient global expansion solutions for sellers worldwide. In the future, we will continue to provide high-quality services to cross-border e-commerce sellers in China and Southeast Asia, helping them expand their global businesses across multiple markets and platforms and unlock new opportunities in global e-commerce.

If you are interested in joining Wayfair's UK and Canada markets or connecting with its B2B business, please scan the code to contact us for more details!

Full-Chain Services: First-Mile Logistics + Overseas Warehouses + Last-Mile Delivery, Building a Cross-Border Delivery Moat

• First-Mile Ocean and Air Freight:
  AMASS E-COMMERCE provides LCL (less than container load) and FCL (full container load) ocean freight, as well as air freight services, ensuring that sellers can choose the most suitable transportation method. Whether it is low-cost ocean freight or time-sensitive air freight, it can meet sellers' needs.
• Overseas Warehouse Services:
  AMASS E-COMMERCE has established overseas warehouses in markets such as the United States, Canada, and the United Kingdom. In addition to drop shipping, temporary storage and transshipment, and return and repair services, it also provides Wayfair self-pickup services. With a warehouse fulfillment time of within 24 hours and a monthly average self-pickup order fulfillment volume of over 20,000, it consistently meets the comprehensive KP requirements of major platforms, helping sellers reduce inventory management costs and improve delivery efficiency. Through overseas warehouses, sellers can more quickly respond to market demands and enhance sales conversion rates.
• Last-Mile Delivery:
  It provides multiple last-mile transportation solutions such as FedEx, Uniuni, Amazon Shipping, and USPS, flexibly combining transportation methods according to sellers' needs. Cooperating with more than 30 trucking companies and relying on a powerful self-developed truck integration platform, it enables real-time price inquiry and online order placement, providing efficient and flexible transportation services for cross-border e-commerce sellers.

In today's increasingly competitive global e-commerce market, AMASS E-COMMERCE has become an important support for cross-border e-commerce sellers to expand into global markets, thanks to its deep foundation in the Vietnamese market and its partnership advantages with Wayfair. Through multi-market and multi-platform operations, combined with efficient logistics services, it helps sellers seize global e-commerce opportunities, enhance their competitiveness, and serve as a bridge connecting China, Vietnam, and European and American markets to help sellers achieve their cross-border e-commerce dreams.